Value Chain International - Publishing Framework

• The Market:

  • Publishing facing the greatest period of change in its history; markets, channels, customers, processes and products all subject to digital change.

  • Digital publishing is becoming publishing

  • Publishing sectors are now diverging greater and faster than ever seen  before

  • The threat from new entrants and disintermediation are now significant

  • Consolidation at the top end and fragmentation are developing  polar opportunities and marginalising the centre

  • Long tail economics now relevant in an online market awash with unique product

  • There are no digital silver bullets

   

  Content, Context, Rights and Commerce

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We Recognise:

• In an information overloaded world "content" without "context" has very low-value

• Digital content by itself is lost without the digital context the metadata that enables people to find it and value it.

• Digital Context can sell both physical and digital works.

• Digital Content , Context and rights are all developed in parallel across the publishing life-cycle

• Publishers will be driven in their digital strategy by many factors and they will start from many different positions across the life-cycle

• Merely converting content into digital formats at the end of the process can restrict the opportunities to produce new different digital offers.

• Digital assets need to be stored digitally and available to internal, enterprise and external users who will all want to see them and use them differently.

• Digital distribution of assets be performed  directly or feed into the channel

• The richest form of contextual metadata is the content itself but in a digital age significant additional material (videos, podcasts, blogs etc. need to be associated with a work.

Our Service and Solutions Framework:

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Our services support content composition, conversion and distribution and are underpinned by constant Digital Content Storage.

Our solutions framework underpins these views and offers a flexible architecture that covers the total  publishing life-cycle from author to reader.

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